India is an entrepreneurial country where SMBs want to grow quickly using modern digital tools. How can digital and social media monetization happen? “66% of SMBs we spoke to say that they are moving their marketing purchase into digital because they are seeing that it is more responsive. That’s a $58 billion dollar pie in 2014. It is up for …
Read More
How Champions Group has taken it to the next level And the award goes to the parents of… The Bangalore-based Champions Group’s innovative and robust rewards and recognition mechanism has contributed to negligible attrition, very high performance and rapid growth of the 1,500-employee group. In a chat with Management Next, chairman Subhakar Rao talks about what inspired him, how he manages to run the …
Read More
Thoughts on Fortune at the Bottom of the Pyramid Over 5 billion poor at the Bottom of the Pyramid are below the radar screens of most companies. If these 5 billion microconsumers who are at the bottom of the pyramid are mobilized and targeted for your product/solution/service, they would be an engine of great corporate growth across the world for …
Read More